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To drive footfall into restaurants throughout April and build online presence
Launch a one of a kind ‘pickle beer’ beer available from April fools day to accompany burgers.
The drink should give customers an ‘experience for the tastebuds’ and can also help to ease hangovers.
Create a signature pickle character who becomes centre stage in content, the new beer was the main focus of the April content calendar.
Support from UGC and an influencer campaign to further support the launch.
Lots of online engagement and footfall into restaurants.
Launch a one of a kind ‘pickle beer’ beer available from April fools day to accompany burgers.
The drink should give customers an ‘experience for the tastebuds’ and can also help to ease hangovers.
Create a signature pickle character who becomes centre stage in content, the new beer was the main focus of the April content calendar.
Support from UGC and an influencer campaign to further support the launch.
Lots of online engagement and footfall into restaurants.
