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With Valentine's Day approaching, Spider wanted to put Byron on the radar of a younger audience and collaborate with another brand outside of the food and drink industry to generate more customers around the busiest time for restaurants.
Throughout the month of February, Spider paired Byron with popular Gen Z London dating app Thursday in a brand collaboration timed to coincide with Valentine's Day.
Thursday users could show their profile at any Bryon to receive 2 for 1 on their burgers. The team worked on creative social posts to raise awareness on the discount opportunity.
The campaign was a success for both Byron and Thursday. Spider secured Byron huge brand uplift among 25 to 34-year-olds.
Throughout the month of February, Spider paired Byron with popular Gen Z London dating app Thursday in a brand collaboration timed to coincide with Valentine's Day.
Thursday users could show their profile at any Bryon to receive 2 for 1 on their burgers. The team worked on creative social posts to raise awareness on the discount opportunity.
The campaign was a success for both Byron and Thursday. Spider secured Byron huge brand uplift among 25 to 34-year-olds.
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