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Spider was tasked with building the world’s largest express transportation company reputation among the industry and the European SME community, helping change perception and encourage small businesses to do business internationally.
The world’s largest express transportation company had high awareness levels and a strong network / capabilities but its offering was perceived to be steered towards larger brands.
It tasked Spider with building its reputation among the industry and the European SME community, helping change perception.
Spider consulted FedEx Express on its external communications strategy for 8+ years, during which the level of support increased from pure trade media relations to becoming the EMEA hub agency, executing creative briefs. Activities included:
SMEs’ perception of FedEx Express as a company to do business with increased positively over for 8+ years, with a specific ability on it helping small businesses go international.
The world’s largest express transportation company had high awareness levels and a strong network / capabilities but its offering was perceived to be steered towards larger brands.
It tasked Spider with building its reputation among the industry and the European SME community, helping change perception.
Spider consulted FedEx Express on its external communications strategy for 8+ years, during which the level of support increased from pure trade media relations to becoming the EMEA hub agency, executing creative briefs. Activities included:
SMEs’ perception of FedEx Express as a company to do business with increased positively over for 8+ years, with a specific ability on it helping small businesses go international.
