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London-based speciality coffee brand, Union Hand-Roasted Coffee appointed Spider to build its corporate profile. Our approach was to use it’s ethical ‘Direct Trade’ model and mission to create a way for coffee to be a 'force for good.'
The brand needed to build a complete corporate profile. They wanted to use it's ethical ‘Direct Trade’ model and mission to showcase their coffee as a 'force to be good.'
Our pitch was based on how the boom in demand for commodity coffee was not benefiting farmers, positioning Union’s commercial success as proof that Direct Trade coffee could still be profitable whilst sustainably supporting growers.
Spider delivered interviews and coverage in the FT, The Times, Sunday Times, Independent and the Mail on Sunday. Our work led to Union winning Queen’s Award for Sustainability and Sunday Times Fast Track 100: Ones to Watch.
The campaign received a total reach of 1.8 billion and 28 interviews secured with the co-funders.
The brand needed to build a complete corporate profile. They wanted to use it's ethical ‘Direct Trade’ model and mission to showcase their coffee as a 'force to be good.'
Our pitch was based on how the boom in demand for commodity coffee was not benefiting farmers, positioning Union’s commercial success as proof that Direct Trade coffee could still be profitable whilst sustainably supporting growers.
Spider delivered interviews and coverage in the FT, The Times, Sunday Times, Independent and the Mail on Sunday. Our work led to Union winning Queen’s Award for Sustainability and Sunday Times Fast Track 100: Ones to Watch.
The campaign received a total reach of 1.8 billion and 28 interviews secured with the co-funders.