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To raise brand awareness for Virgin Trains and to create a wow factor for passengers at Euston Station.
The campaign set out to promote Virgin Train’s key messages of speed and customer experience.
Spider brought to life the immersive and interactive world of Virgin Trains with a range of creatives captured both the media and public attention. The team commissioned a piece of installation art at Euston station where consumers could get a feel of the countryside.
The project secured lots of national coverage and helped to raise brand awareness.
The campaign set out to promote Virgin Train’s key messages of speed and customer experience.
Spider brought to life the immersive and interactive world of Virgin Trains with a range of creatives captured both the media and public attention. The team commissioned a piece of installation art at Euston station where consumers could get a feel of the countryside.
The project secured lots of national coverage and helped to raise brand awareness.