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Changing Christmas traditions
Convince the nation to “GO GYOZA” on behalf of itsu, getting them excited for the campaign, trialling the tasty flavours, and launching the brand-new “Christmas Cracker” gyoza - the very first of its kind!
Launched an integrated campaign across consumer, trade PR and social media, including creative, interactive dark ads and feed posts to generate interest. By pitching to the media as well as hand-delivering product hampers to key journalists, Spider secured extensive lifestyle and national coverage.
itsu’s unusual festive offering of Japanese dumplings caused a huge media stir and managed to get the Christmas Cracker gyoza featured in the Christmas sandwich roundups of 6 national publications
Convince the nation to “GO GYOZA” on behalf of itsu, getting them excited for the campaign, trialling the tasty flavours, and launching the brand-new “Christmas Cracker” gyoza - the very first of its kind!
Launched an integrated campaign across consumer, trade PR and social media, including creative, interactive dark ads and feed posts to generate interest. By pitching to the media as well as hand-delivering product hampers to key journalists, Spider secured extensive lifestyle and national coverage.
itsu’s unusual festive offering of Japanese dumplings caused a huge media stir and managed to get the Christmas Cracker gyoza featured in the Christmas sandwich roundups of 6 national publications
