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Virgin Trains wanted to emphasise its speed and customer experience to passengers to help drive bookings.
Virgin Trains wanted a PR campaign which prompted the new marketing campaign - speed and customer experience.
The team secured a partnership with Random House and created the first ever, high speed, on-board book signings for authors promoting their new books.
High profile authors Jo Nesbo of the Harry Hole series, Ruby Wax and Joanna Trollope were all involved.
Spider secured 35 pieces of coverage with the Mail on Sunday YOU Magazine hailing it "The Genius Ideas of the Autumn".
Virgin Trains wanted a PR campaign which prompted the new marketing campaign - speed and customer experience.
The team secured a partnership with Random House and created the first ever, high speed, on-board book signings for authors promoting their new books.
High profile authors Jo Nesbo of the Harry Hole series, Ruby Wax and Joanna Trollope were all involved.
Spider secured 35 pieces of coverage with the Mail on Sunday YOU Magazine hailing it "The Genius Ideas of the Autumn".
