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Building awareness for Merchant Gourmet's ever expanding range of lentils, grains, pulses and chestnuts
Build awareness for its ever expanding range of lentils, grains, pulses and chestnuts.
Spider kick started the campaign by coordinating a trip to Le Puy-en-Velay, educating consumer press and influencers on the origins of Puy lentils
Spider has worked alongside the MG resident chef Alex McKay and nutritionist Sian Porter to create an array of dishes for all occasions. Educating on the health benefits
Spider has worked to raise awareness of Merchant Gourmet as a plant based brand since 2020
Merchant Gourmet have been a client for 3 ½ years and in 2021 they experienced strong end of year growth up 15% performing ahead of the category trends (Kantar Data Oct 2021 - 52 w/2)
Build awareness for its ever expanding range of lentils, grains, pulses and chestnuts.
Spider kick started the campaign by coordinating a trip to Le Puy-en-Velay, educating consumer press and influencers on the origins of Puy lentils
Spider has worked alongside the MG resident chef Alex McKay and nutritionist Sian Porter to create an array of dishes for all occasions. Educating on the health benefits
Spider has worked to raise awareness of Merchant Gourmet as a plant based brand since 2020
Merchant Gourmet have been a client for 3 ½ years and in 2021 they experienced strong end of year growth up 15% performing ahead of the category trends (Kantar Data Oct 2021 - 52 w/2)
