By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
To continue building awareness for Peperami and its new ‘We All Go A Bit Peperami’ brand ethos throughout the key sales period during the summer, Spider devised a brand entertainment series in collaboration with agencies Jungle and BRIDGE.
Tapping into the young adult target audience, Peperami recruited up and coming YouTuber, Yung Filly, to lead its unique video series where he challenged his mates to ‘Go A Bit Peperami’, and embrace life to the fullest.
The lively mini-doc campaign involved Yung Filly and his friends participating in a series of challenges including a rap battle, synchronised swimming and - in an episode also starring fellow social media star Harry Pinero - LARPing (live action role playing). The aim of the three-part series was to encourage Brits to let go of their shyness and do what they want more freely without embarrassment. Youtuber Yung Filly was the perfect brand ambassador to lead the way and bring this to life.
Overall, Spider achieved 40 pieces of media coverage in titles such as The Sun, Metro, Capital Xtra and a range of London regional titles. From a social media perspective, Spider achieved 25 million impressions across all three episodes, achieving and engagement rate of 15.4%.
Tapping into the young adult target audience, Peperami recruited up and coming YouTuber, Yung Filly, to lead its unique video series where he challenged his mates to ‘Go A Bit Peperami’, and embrace life to the fullest.
The lively mini-doc campaign involved Yung Filly and his friends participating in a series of challenges including a rap battle, synchronised swimming and - in an episode also starring fellow social media star Harry Pinero - LARPing (live action role playing). The aim of the three-part series was to encourage Brits to let go of their shyness and do what they want more freely without embarrassment. Youtuber Yung Filly was the perfect brand ambassador to lead the way and bring this to life.
Overall, Spider achieved 40 pieces of media coverage in titles such as The Sun, Metro, Capital Xtra and a range of London regional titles. From a social media perspective, Spider achieved 25 million impressions across all three episodes, achieving and engagement rate of 15.4%.
