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Spider was tasked with 6 months to raise the profile and increase bookings for Sushi On Jones - a unique express Omakase tasting menu experience in King’s Cross London
Restaurants & Hospitality
Engagement and brand awareness were low.
We implemented a targeted approach of media and influencer bookings to result in reviews across the press together with food & drinks trends story sell in.
30 pieces of coverage including Mail Online, CN Traveller, Hot Dinners, Country & Townhouse and The Nudge
Generated over 39 million editorial opportunities to see
Achieved an overall AVE of £75,000
Results
Average engagement rate
Clicks
Engagement
39 million
Impresssions
30+
Pieces of coverage
39m
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
5
Coverage Included
Brief
Engagement and brand awareness were low.
Approach
We implemented a targeted approach of media and influencer bookings to result in reviews across the press together with food & drinks trends story sell in.
Result
30 pieces of coverage including Mail Online, CN Traveller, Hot Dinners, Country & Townhouse and The Nudge
Generated over 39 million editorial opportunities to see