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Spider launched London’s first authentic Kaiseki Japanese restaurant in the UK
Restaurants & Hospitality
Launch London’s first authentic kaiseki Japanese restaurant into the UK press
An incredibly targeted media campaign, placing the unique and high-end opening in select top tier media only. Spider secured extensive lifestyle and national coverage, including an exclusive in FT How To Spend It.
42 pieces of coverage with a circulation of 237,631,932
Total advertising equivalent = £202,700
Exclusive feature in FT How To Spend It, plus featured on Forbes, Vogue, Independent, Olive, Elle Deco and Harper's Bazaar
Results
Average engagement rate
Clicks
Engagement
Impresssions
42
Pieces of coverage
237.6M
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
8
Exclusive Features
Brief
Launch London’s first authentic kaiseki Japanese restaurant into the UK press
Approach
An incredibly targeted media campaign, placing the unique and high-end opening in select top tier media only. Spider secured extensive lifestyle and national coverage, including an exclusive in FT How To Spend It.
Result
42 pieces of coverage with a circulation of 237,631,932
Total advertising equivalent = £202,700
Exclusive feature in FT How To Spend It, plus featured on Forbes, Vogue, Independent, Olive, Elle Deco and Harper's Bazaar