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Created from a passion for food and design, CRANE was founded in 2013 by Charmain Ponnuthurai. Since the launch, it has been leading the way in carefully curated modern, sustainable, and long-lasting pieces.
From high-quality cookware for both indoor and outdoor kitchens to luxurious household items, all pieces enable owners to collect lifelong items. The crane collection centres its values on sustainable production, thoughtful design, and functionality where all pieces are to be treasured and not forgotten.
Spider will be assisting the company by completely transforming its website, creating an easier user experience and a more shoppable space. The team will also be working on drumming up brand awareness by improving their social media channels, as well as delivering media profile opportunities on the founder.