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Spider has been appointed by Tim Hortons the iconic Canadian coffee shop chain, to handle their UK Public Relations and Social Media.
Following a competitive four-way pitch, led by Neil Littler, Chief Marketing Officer for Tim Hortons UK & Ireland, Spider won the iconic Canadian coffee shop chain as a retained client. Tim Hortons launches into the UK this Spring, with the first café opening in Glasgow.
With nearly 4,500 cafes and bake shops across Canada the brand boasts a staggering statistic that 60% of all Canadians visit a Tim Hortons at least once a week. Tim Hortons is now on a major international roll out bringing their delicious baked goods, coffee, and freshly prepared food to the rest of the world. The six-figure campaign kicks off with the launch of the Glasgow café, followed by an ongoing roll out across the UK. Spider will be targeting the national and regional newspapers, consumer magazines, online, trade and broadcast media. This PR program will run alongside a responsive and community driven social media campaign, helping to educate UK audiences prior to openings.
Sara Pearson, CEO of Spider said: “this is right in our sweet spot and we are delighted to be awarded the contract to make Tim Hortons every bit as successful in the UK as it is in the rest of the world”.
Working on the account will be Director of Lifestyle, Clemmie Mason-Pearson, Director of Social and Digital, Rebecca Holmes and Account Director of Corporate, Thom Walton.